Privacy Policy

Introduction

Generational Health, MSO LLC (“Company,” “we,” “us,” or “our”) operates livegenerational.com (the “Site”) and provides management services to its affiliated medical practices, including Pacific Oaks Men’s Health, Atelier Health (Suite 150), GH Imaging, Generational Health longevity and wellness practice, and our on-site Laboratory (collectively, the “Practices”).

This Privacy Policy describes how we collect, use, disclose, and safeguard information we receive through the Site. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue your use of the Site.

Important Note Regarding Patient Health Information: This Privacy Policy governs data collected through the Site for website operational and marketing purposes only. Protected health information (“PHI”) collected in the context of your care as a patient of any affiliated Practice is governed separately by our Notice of Privacy Practices (“NPP”) issued pursuant to the Health Insurance Portability and Accountability Act (“HIPAA”). You will receive our NPP upon establishing a patient relationship with any affiliated Practice.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Submit an inquiry, appointment request, or contact form on the Site
• Subscribe to communications, newsletters, or updates
• Apply for employment or submit a professional inquiry
• Communicate with us via email, phone, or other channels

This information may include your name, email address, phone number, mailing address, and the nature of your inquiry. If you indicate an interest in a specific service, we may note that preference for the purposes of routing your inquiry to the appropriate practice or physician.

1.2 Information Collected Automatically

When you access the Site, we and our service providers may automatically collect certain technical and usage information, including:

• IP address and approximate geographic location (city/state level)
• Browser type, version, and operating system
• Device type and identifiers (e.g., mobile device model)
• Referring URLs, pages visited, time spent, and clickstream data
• Date and time of your visit

This information is collected through standard web server logs, cookies, pixel tags, and similar technologies (described further in Section 4).

1.3 Information From Third Parties

We may receive information about you from third-party sources, such as analytics providers, advertising partners, or social media platforms, where permissible by law. We may combine this information with data we have collected directly.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, appointment requests, or correspondence
• To route your inquiry to the appropriate affiliated Practice or physician
• To send you communications you have requested, including appointment confirmations or service information
• To send you marketing communications about our services, if you have opted in or where permitted by applicable law
• To operate, maintain, analyze, and improve the Site and our Services
• To detect, prevent, and address fraud, security incidents, or technical issues
• To comply with applicable legal obligations and regulatory requirements
• To enforce our Terms of Service and protect the rights of the Company

We do not sell your personal information to third parties. We do not use your information for automated decision-making or profiling that produces legal effects.

3. Disclosure of Your Information

3.1 Affiliated Practices

We may share information you submit through the Site with our affiliated Practices (Pacific Oaks Men’s Health, Atelier Health, GH Imaging, Generational Health, and our Laboratory) for the purpose of responding to your inquiry and coordinating your care.

3.2 Service Providers

We engage trusted third-party vendors and service providers who assist us in operating the Site, conducting our business, and providing Services. These may include website hosting providers, analytics platforms, email service providers, scheduling software, and customer relationship management tools. Service providers are contractually obligated to use your information only as instructed by us and to maintain appropriate security standards.

3.3 Legal and Regulatory Disclosures

We may disclose your information if we believe disclosure is reasonably necessary to:

• Comply with a legal obligation, judicial order, or governmental request
• Enforce our Terms of Service or other applicable agreements
• Protect the rights, property, or safety of the Company, our users, or the public
• Respond to claims of violation of third-party rights

3.4 Business Transfers

If Generational Health, MSO LLC undergoes a merger, acquisition, reorganization, sale of assets, or other business combination, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have through a notice on the Site.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as pixel tags, web beacons, and scripts) to enhance your experience on the Site, analyze usage patterns, and support our marketing activities.

4.1 Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function and cannot be disabled. These do not store personally identifiable information.
• Analytics Cookies: Allow us to understand how visitors interact with the Site (e.g., Google Analytics). Data collected is aggregated and anonymized.
• Marketing Cookies: Used to deliver relevant advertising and track the effectiveness of our marketing campaigns.

4.2 Your Cookie Choices

You may control the use of cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you before cookies are set. Please note that disabling cookies may affect the functionality of certain portions of the Site.

For residents of California, please also see Section 7 (California Privacy Rights) regarding your rights with respect to tracking technologies.

5. Data Retention

We retain personal information collected through the Site for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with applicable legal and regulatory retention requirements, to resolve disputes, and to enforce our agreements.

Inquiry and contact form data is generally retained for up to three (3) years from the date of submission, unless a longer retention period is required. Analytics data may be retained in aggregated form for longer periods.

When personal information is no longer needed, we will destroy or de-identify it in a secure manner.

6. Data Security

We implement commercially reasonable physical, technical, and administrative safeguards designed to protect information collected through the Site against unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit (TLS), access controls, and regular security assessments.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You acknowledge that you provide information through the Site at your own risk.

If you have reason to believe that your information has been compromised or that there has been unauthorized access to the Site, please contact us immediately using the information in Section 10.

7. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you are entitled to specific rights regarding your personal information under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”).

7.1 Categories of Personal Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information through the Site: identifiers (name, email, phone number, IP address); internet or network activity information (browsing history on our Site, interaction with content); geolocation data (city/state level); and inferences drawn from the above.

7.2 Your Rights

As a California resident, you have the right to:

• Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share it
• Delete: Request deletion of personal information we have collected, subject to certain exceptions
• Correct: Request correction of inaccurate personal information
• Opt-Out of Sale or Sharing: We do not sell personal information. We do not share personal information for cross-context behavioral advertising
• Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights

7.3 Submitting a Request

To submit a verifiable consumer request, please contact us at the email address listed in Section 10. We will acknowledge your request within ten (10) business days and respond within forty-five (45) days, or notify you if an extension is required.

You may also designate an authorized agent to make a request on your behalf, subject to verification of the agent’s authorization.

8. Children’s Privacy

The Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from anyone under 18. If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete such information promptly. If you believe we may have collected information from a minor, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we update the Policy, we will revise the “Last Updated” date at the top of this document. Where changes are material, we may provide additional notice through a prominent posting on the Site.

Your continued use of the Site after any modification to this Privacy Policy constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

For HIPAA-related inquiries or to receive our Notice of Privacy Practices, please contact our Privacy Officer at the address above.